The Belvidere Discount Mall has developed a market niche within its
community. What distinguishes
the Belvidere Discount Mall from the numerous retail centers nearby is our
unique tenant mix along with our “best of both worlds” physical
With a mixture of regional/national retailers and a dominance of local
retailers and service businesses, we offer shoppers a one-of-a-kind unique
shopping environment, rather than a “cookie-cutter” mall with the same
tenants that can be found in hundreds of other malls across the country.
Our store sizes range from 300 square feet on up to further enhance
our variety. Most of our
retailers have taken a “no-frills” marketing concept which allows them to offer
true “discount” prices. Our
image within the community is that of a truly discount mall.
We offer the convenience of an enclosed shopping mall with all the
advantages of a strip center — street identity signage for all tenants,
single-floor layout, and a simple floor plan so your store, and your
customers, won’t get lost in the shuffle.
HISTORY: The Belvidere
Discount Mall first opened in 1965 as the first and only enclosed mall in
Lake County, and the first along the shore between Chicago and Milwaukee. In 1985, Imperial Realty Company conducted an extensive
renovation of the entire Mall, including both exterior and interior work.
In 1998, Imperial Realty conducted a second, even more extensive
renovation and expansion of the Belvidere Discount Mall.
LOCATION AND ACCESS: The Belvidere
Discount Mall is located at the southwest corner of Route 120 (Belvidere
Road) and Lewis Avenue in Waukegan, Illinois.
The mall is only one mile east of Route 41 and two miles east of
TRADING AREA: Belvidere Mall
serves a large segment of Waukegan, county seat for Lake County, located
on the shore of Lake Michigan.The economic base is heavily industrial but
The mall is only three miles north of the Great Lakes Naval Training
Center, also a major influence on the market.
POPULATION AND INCOME: Waukegan,
location of the Belvidere Mall, is the largest city in Lake County and has
a population of 72,000. Population
within a five mile radius is 142,900!
Households in the mall’s major market area total 50,433.
The median family income is $42,700. Daily traffic count is in
excess of 85,000 cars per day.